Choose between SEO and Pay Per Click Marketing
Choosing a search engine marketing technique (SEO and / or pay per click) is an important step in your online marketing. But which one should you choose? Should you use both? There are big differences between the two techniques and the ways to achieve the results. In short, the decision to choose between SEO and PPC depends on three things. These three things are: your financial budget, how quickly you need sales, and what your primary business goals are.
Choose SEO over PPC
Search engine optimization is a long-term investment that does not require you to pay money for every click on your website. You could either hire a professional SEO firm or try to produce the results through your own SEO campaign. SEO will take longer to see results, but in the long run you will save more money because you will not pay per click. When thinking about an SEO campaign, it may take months to see results for a campaign, but if properly developed, you can take advantage of it for years to come.
Choose PPC via SEO
If you use a pay-per-click campaign provider like Google Adwords, your site ads will appear in the sponsored links. Developing a pay-per-click campaign will bring much faster results for you. You can see your ad on the first page of Google very quickly, even within a day or a few days. The disadvantage is that you will spend more money. There is a higher risk because more money needs to be invested in a campaign like this (pay per click). You pay for every click on your website, whether products / services are purchased or not. Traffic and keywords need to be managed because you need to know where your results come from and make sure you do not waste clicks by targeting the wrong customers.
Choose both SEO and PPC
If your budget allows, you should always invest in a pay-per-click campaign and an SEO campaign. Ideally, you should develop both campaigns simultaneously and run a pay-per-click campaign until your SEO campaign starts to get results. If your SEO campaign delivers enough results, it may be beneficial to shut down or scale back a pay per click campaign to save costs. The bottom line here is, the more aggressive your online marketing efforts are, the more results you will produce.
Which of them should I take?
Unfortunately, as mentioned before, the answer is not that easy, because it all depends on your budget and how quickly you want to achieve sales and results. The more aggressive you are in your efforts, the more sales you will get. A professional SEO firm like us will be able to give you the right advice and help you decide which technique to choose for your business.