The importance of SEO for car dealers
Paid search engine advertising can be a valuable asset. If your merchant's website does not appear on the first page of relevant search results pages (SERPs), making a paid advertising campaign is a surefire way to make sure your merchant is visible at the top of the SERPs. But increasingly, we see consumers clicking on organic offerings rather than advertising. According to extersauto.com 87% of all clicks in search engines come from organic listings. If you're a car dealer and have not looked into Search Engine Optimization - SEO - you could lose valuable leads each time your site does not show up in relevant SERPs. Here are a few basic SEO tips to get you started:
The keywords you use on your website are often the first ingredient in getting started with SEO. The keywords you use have a big impact on how people looking for your store find your site. For example, if you're a Buick dealer in Memphis, one of the keywords you could use is "Memphis Buick."
If you're not sure what keywords to use in your SEO efforts, there are a few tools available to help you do keyword research. Google Adwords Keyword Tool is a great place to start keyword research. With this tool, you can search for keywords by searching your website, keywords, or phrases you want to use-like "Memphis Buick" -or categories. The Keyword Tool will then return a list of suggested keywords, and from there you can create a list of keywords to use for your SEO efforts.
Including specific keywords on your website is the first step you should take to make your website more visible in SERPs. Ensuring that every page is properly optimized with the right keywords is an important step in getting more organic clicks and driving traffic to your site.
Creating content is another SEO tactic that makes your website more visible in SERPs. Creating content for your website is another way you can target keywords and include them in your content. As in the above example, if you are a Buick dealer in Memphis, creating content that includes the keyword "Memphis Buick" in your content will support your SEO strategies.
However, creating content is more than just writing articles that are saturated with certain keywords. In fact, many search engines penalize websites for too much keyword saturation. The key to content creation is fresh, according to blog iblogzone.com. Many search engines search for "fresh" and current content. Ensuring that you frequently update your content with different information and dissemination methods - such as videos, infographics, videography, pictures, or written articles - is a very important part of creating content.
Well, what freshness is and how often you want to create new content varies from site to site. However, a creative and consistent content creation strategy will improve your position in SERPs.
One of the most important and sometimes overlooked aspects of an SEO strategy is the architecture of your website. Does your website need a long loading time? Are there broken links? Is it easy to navigate? And most of all, search engine bots can crawl your site? If your site is not performing well, it can increase your bounce rates - people who visit your website and then leave without clicking other pages - and fewer conversions - leads. Optimized content is important, but without a fully functional website, your SEO efforts will be controversial.
SEO is an important and often overlooked component of a successful digital marketing campaign. SEO has no immediate effect, and a sound SEO plan could take months to build the authority of your site within search engines. Given the time it takes for SEO to succeed, many people choose to give it up altogether. This is a mistake. According to a study by exteresauto.com, 84% of new car buyers use search engines in their auto-shopping process, an all-time industry high. If your site does not appear in relevant SERPs, you lose valuable leads.